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IMPROVING YOUR ADSENSE CTR FOR HIGHER ONLINE INCOME


WE HAVE EXPLAINED THAT YOUR ADSENSE CLICK THROUGH RATE (CTR) IS THE PERCENTAGE OF VISITORS TO YOUR PAGE THAT CLICK ON AN ADSENSE ADVERT. SO, IF YOU HAVE 20,000 VISITORS EACH MONTH, AND YOU GET 40 CLICKS ON ADSENSE ADS, YOUR CTR IS 0.2% IF YOU GET 500 CLICKS ON ADS, YOUR CTR IS 2.5%. IRRESPECTIVE OF THE CPC, YOU WANT YOUR CTR TO BE AS HIGH AS POSSIBLE.

WE PROVIDED SOME INCOME EXAMPLES AT THE BEGINNING OF THIS BLOG POST, AND HERE ARE SOME MORE. IF THE AVERAGE CPC PAID BY GOOGLE TO YOU IS 40C, THEN THE ABOVE EXAMPLES WOULD GIVE YOU A MONTHLY INCOME OF $16 AND $200. IF YOU CAN INCREASE YOUR CPC TO 80C, THEN YOU EARN $32 TO $400 EACH MONTH. THE GREATER YOUR CTR THE BETTER FOR YOU – YOU HAVE MORE CONTROL OVER THIS WITH AD PLACEMENT THAN YOU HAVE OVER CPC!

SOME PEOPLE MAKE THOUSANDS EVERY MONTH USING ADSENSE ON MULTIPLE SITES. HOWEVER, EVEN WITH ONE BLOG, YOU HAVE NO REASON NOT TO MAXIMIZE YOUR INCOME BY USING SOME BASIC COMMON SENSE: PLACE YOUR ADSENSE ADS ON THOSE AREAS OF YOUR WEBSITE OR BLOG ON WHICH PEOPLE TEND TO SPEND MOST TIME.



IMPROVING YOUR ADSENSE CTR FOR HIGHER ONLINE INCOME


WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS


YOU CAN ONLY SHOW ONE IMAGE OR VIDEO ADVERT AT A TIME – YOU CANNOT DISPLAY A ROW OF IMAGE ADS AS YOU CAN TEXT ADS. THIS FOCUSES YOUR VISITOR’S ATTENTION ON ONE ADVERT. THE MORE POPULAR ADVERTISERS, MANUFACTURERS AND SERVICE PROVIDERS LIKE TO PROMOTE THEIR BRAND. THIS MEANS A LOGO OR SOME OTHER IMAGE THAT THEY INCLUDE IN THEIR ADSENSE ADVERTISING.

IT ALSO MEANS THAT THEY ARE MORE LIKELY TO CREATE VIDEOS TO PROMOTE THEIR BUSINESSES. SUCH ADVERTS TEND TO PAY MORE PER CLICK THAN SIMPLE TEXT ADS – BUT ONLY IF THE VIDEO CONTENT MATCHES WELL WITH THE CONTENT OF YOUR PAGE.


WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS


TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC

cpc

YOU CAN SET UP YOUR TESTS USING ADSENSE CHANNELS. YOU CAN CREATE CUSTOM CHANNELS TO ESTABLISH THE CPC AND CTR OF INDIVIDUAL AD BLOCKS. MEASURE THE PERFORMANCE OF EACH CHANNEL OVER A PERIOD OF 2-4 WEEKS AND THEN DESIGN YOUR ADSENSE STRATEGY ON THE RESULTS. CHANNELS CAN BE CREATED FOR INDIVIDUAL ADVERTS OR AD BLOCKS.

THIS ENABLES YOU TO DELETE ANY LOW-PERFORMING BLOCKS, OR TO CHANGE THEIR POSITION ON YOUR PAGE. GOOGLE MAY PROVIDE THE HIGHEST-PAYING ADSENSE ADVERTS TO THOSE ADVERTS THAT PERFORM BEST. THAT IS BECAUSE THESE ADVERTISERS ARE PAYING FOR MAXIMUM EXPOSURE. A TOP BID FOR A SPECIFIC KEYWORD NOT ONLY GET YOU TOP OF PAGE#1 OF GOOGLE SERPS FOR THAT KEYWORD, BUT ALSO EXPOSURE ON THE TOP PERFORMING AD BLOCKS ON THE TOP PERFORMING WEB PAGES.

CUSTOM CHANNELS ENABLE YOU TO ESTABLISH THE CTR AND CPC OF EACH OF YOUR INDIVIDUAL AD BLOCKS OR EVEN INDIVIDUAL ADVERTS. YOU CAN ESTABLISH WHETHER A SINGLE BANNER ADVERT PAYS MORE THAN THE COMBINED INCOME FROM EACH ADVERT IN A 4-AD BLOCK IN THE SAME POSITION ON YOUR PAGE. YOU CAN ALSO SET UP CHANNELS TO COMPARE ADVERT SIZES.

TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC

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