WHAT IS SMART PRICING IN GOOGLE ADSENSE AND HOW TO AVOID IT
FOR GETTING HIGH CPC
SMART
PRICING IS GOOGLE'S ATTEMPT TO PROTECT ADVERTISERS THROUGH THEIR GOOGLE ADWORDS
PROGRAM WHICH WILL AUTOMATICALLY LOWER THE CPC (COST PER CLICK) OF AN ADSENSE
AD IF GOOGLE THINK THE PUBLISHER GIVES LOW CONVERSION RATE FOR THE GOOGLE
ADWORDS ADVERTISERS.
THIS MEANS
THAT IF AN ADWORDS ADVERTISER BIDS $1 ON A KEYWORD, YOU AS AN ADSENSE PUBLISHER
MIGHT GET A LOT LESS THAN THAT $1 PER CLICK.
IF YOU THINK YOU ARE EARNING TOO
LITTLE PER CLICKS, YOU MIGHT BE SMART-PRICED TOO. YOU MAY WANT TO REVIEW THE
FOLLOWING SUGGESTIONS TO FIX THIS SITUATION.
CREATE
HIGH QUALITY WEBSITE
SMART PRICING GENERALLY AFFECTS LOW
QUALITY SITES AS THEY DON'T NORMALLY ATTRACT QUALITY TRAFFIC WHICH IN TURN
DOESN'T GIVE GOOD CONVERSION TO THE ADVERTISERS. THIS IS NORMALLY TRUE FOR
SITES ON VIDEO, GAMES OR WALLPAPER SITES. YOU HAVE THE OPTION TO EITHER IMPROVE
THE QUALITY OF YOUR SITE (OR ATTRACT QUALITY VISITORS), OR CHANGE TO A NEW
NICHE ALTOGETHER.
SEPARATE
ADSENSE ACCOUNT
IF YOU'RE RUNNING MULTIPLE SITES, AND
ONE OF THEM IS CAUSING YOU TO BE SMART-PRICED, CONSIDER USING SEPARATE ADSENSE
ACCOUNT FOR THE LOW QUALITY SITE. THIS IS BECAUSE SMART PRICING AFFECTS YOUR
ENTIRE ACCOUNT, AND NOT JUST SITE-SPECIFIC.
REVIEW AD
IMPLEMENTATION
IF YOUR SITE HAS A NUMBER OF AD UNITS
PLACED ALL OVER YOUR SITES, YOU MIGHT WANT TO REDUCE IT A BIT. THIS IS TO MAKE
SURE THERE ARE LESS ACCIDENTAL CLICKS FROM YOUR SITE'S VISITORS WHICH DOESN'T
GIVE GOOD CONVERSION RATE FOR THE ADVERTISERS.
CONSIDER
OTHER ADVERTISING OPTIONS
IF THERE'S NOTHING YOU CAN DO ABOUT
YOUR SITE, OR YOU JUST DON'T WANT TO, YOU CAN JUST OPT FOR OTHER ADVERTISING
OPTIONS SUCH AS CHITIKA OR NUFFNANG.
YOU CAN ALSO MONETIZE YOUR SITE USING
AFFILIATE PROGRAMS.
