TIPS TO DO YOUR RESEARCH NICHE FOR THE BLOG OR WEB
THINK ABOUT THE BEST TOPIC ON WHICH WE
ARE GOING TO WRITE AND WE ARE CAPABLE TO WRITE MORE AND MORE.
THE BEST TIP ON HOW TO INCREASE ADSENSE
CPC IS EQUALLY IMPORTANT. YOU MUST RESEARCH YOUR NICHE FOR
THE HIGHEST PAYING KEYWORDS. THE WAY ADWORDS OPERATES IS THAT ADVERTISERS BID
FOR KEYWORDS. THE MORE THEY PAY-PER-CLICK FOR A SPECIFIC KEYWORD, THE HIGHER IN
THE GOOGLE SERPS THEIR ADVERT WILL APPEAR. THE NICHE IS IRRELEVANT – WHAT IS
RELEVANT IS WHAT EACH ADVERTISER IS WILLING TO BID TO GET THE #1 OR EVEN A PAGE
#1 POSITION FOR THEIR ADVERT ON GOOGLE SERPS FOR THAT KEYWORD.
TAKE WHAT YOU GET
AS
STATED EARLIER, YOU CANNOT CHOOSE WHAT ADWORDS ADS YOU WANT TO APPEAR IN YOUR
ADSENSE BLOCKS. GOOGLE DECIDES THAT ACCORDING TO THE RELEVANCE OF YOUR PAGE TO
THE KEYWORD. YOU MAY BE GIVEN ADVERTS APPEARING ON PAGE #1 OF THE SERPS OR ON
PAGE 20. THE ADVERT ON PAGE #1 OBVIOUS COSTS A LOT MORE PER CLICK THAN THAT ON
PAGE 20 – SO YOUR 68% SHARE IS LIKEWISE LARGER.
KEYWORD SELECTION
THAT MEANS YOU MUST
ALSO FIGURE OUT WHAT KEYWORDS YOU SHOULD USE FOR THE PAGES CONTAINING ADSENSE
AND THE SEMANTICS YOU USE ON THE PAGE. GOOGLE USES AN ALGORITHM VERY SIMILAR TO
ITS LSI ALGORITHM TO ESTABLISH THE MEANING OF YOUR PAGE.
THE ADS IT PLACES ON THAT PAGE OR BLOG POST WILL RELATE TO THE GOOGLE
ALGORITHM’S VIEW OF THE CONTENT OF THAT PAGE. IF YOU WISH TO TARGET HIGH-PRICED
KEYWORDS, THEN SELECT ONE AND DESIGN THE WHOLE PAGE AROUND THAT.
ADSENSE SEO BASICS
YOUR TITLE TAG AND
META DESCRIPTION SHOULD INCLUDE THE TARGETED KEYWORD, AS SHOULD THE H1 HEADER
AND AT LEAST ONE H2 HEADING. THE VOCABULARY YOU USE IN YOUR PAGE CONTENT SHOULD
RELATE SEMANTICALLY TO THE TARGET KEYWORD, AND YOUR IMAGE ‘ALT’ ATTRIBUTES
SHOULD ALSO CONTAIN IT. WHERE ADSENSE IS CONCERNED, CLASSICAL SEO TECHNIQUES
DEFINITELY HELP TO ENSURE YOU GET THE HIGHEST CPC ADS INCLUDED ON THE PAGE.
DO
YOUR RESEARCH, AND ESTABLISH THE KEYWORDS TARGETED BY THE HIGHER PAYING ADVERTS
– HIGHEST ADSENSE CPC. OPTIMIZE YOUR WEB PAGES OR BLOG POSTS FOR THESE KEYWORDS
IF YOU WANT TO BE GIVEN THE HIGHEST CPC ADVERTS FOR THEM. HOWEVER, THE CONTENT
OF YOUR ENTIRE DOMAIN ALSO MATTERS.
