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Best Tips to Increase Your AdSense CTR (Click Through Rate) and CPC (Cost Per Click) in your blog or website



You all will get high cpc if you use this all ways in your blog or web.
The biggest mistake I see with people using Adsense as their monetization strategy, is they forget that Adsense is a CPC based network. You get paid per click, not by impression.
Yet over and over again I see people not laying out their ads on their sites to maximize their income potential.
Forget traffic for right now. I’m going to show you 8 effective Adsense tips on how you can double your income from your existing traffic with a few optimization tricks I’ve picked up over the years.



1. Place at least 2 ads within the post content

I know, it’s ugly to have ads mixed into your content, but it’s where your ads can get the most exposure. I like to place at least 2 ad blocks within the content itself: 1 at the top and 1 at the bottom.
What works best for me is to put the first ad right below the first paragraph, and the second one right after the content.

2. Use all your ad blocks, and make them big


Starting off simple.

Use all your ad blocks. In addition to increasing your chances for a click, this increases the ad spaces on your site advertisers can bid on and gives you a better overall RPM. You’re allowed to use 3 ad blocks and 3 link units for each page of your site. While I don’t normally use link units at all, I do use 3 ad blocks no matter how short my content is.

Forget all the other size options that AdSense gives you. Bigger is better. Forget trying to blend it into your content, just make them visible so people can’t miss it. I’ve done extensive testing colors and came to one conclusion: blending is not always the answer. As long as people can see them, they’ll click on it if it’s something they’re interested in.


3. Use Red Instead of Blue

For the longest time, I had the same color scheme to my site: black text and blue links. It worked.

But I noticed that using red links throughout my site instead of blue worked so much better. Maybe it has something to do with people’s natural blindness to blue link ads, but red far outperforms blue.

Try making all the links on your site red, and then use the same red color for your AdSense ads. Don’t use a bright red, but more of a maroon color so your site doesn’t look like it was built in 1999.

4. Use a Scrolling Ad Block

Google does list this as not-allowed in their policies. However, I’ve been using it for years and have even passed a manual review on my site. Use this at your own risk. It may be a case-by-case basis. If they see you are using it to manipulate clicks, you are putting your account as risk.

Ever visit a website and see the ad follow you down the page as you scrolled down? Implementing that into my websites dramatically improved my CTR and overall RPM.

Even if you do get permission to use it, it’s only against the policy if you cover it over your content. For example, if you had an ad block above your post title and it covered your content as you scrolled down, that would be against the rules.

If you have it in the sidebar, away from any content on the site, you’re allowed to use the feature.

For this, I like to use the Q2W3 plugin, which is free for WordPress users. Just activate the plugin, and you’ll see an option in your widgets to make them sticky.

Sidebar ads really suck for AdSense. But with this scrolling plugin, I improved my sidebar-ad CTR by over 150%.
The best ad unit for this?
The giant 300 x 600 large skyscraper ads.

5. Use Text & Image Based Ad

With AdSense, you’re allowed to choose whether your ad unit is image based or text based. Unless you’re seriously in love with one type of ad, try using Text & Image based.


Using both text and image options allows more advertisers to bid on it (text ad bids and image ad bids) and increases your overall Cost per Click.
Don’t expect to see an instant jump in CPC. From my experience, it’s not a huge increase, but over time, it does pay more per click than an only text or only image ad.

6. Create a Short code

For Word Press users.

This involves editing some PHP files, but don’t freak out if you can’t code. This is really simple stuff.

What it does is it allows you to create a simple short code that allows you to add in ads wherever you please.

So while you’re writing an article, all you have to do is type in [ads] wherever you want the ad to be, and it will place it there. This is useful if you want to control your ad positions on shorter and longer posts, or for different kind of posts such as a video or image heavy posts.
Here’s how to do it.
1. Go into your Word Press editor and open the functions.php file.
2. Paste in this code:
Don’t forget to delete the line that says ERASE-THIS-PART-AND-PASTE-IN-YOUR-ADSENSE-CODE-HERE and paste in your AdSense code.

You can put in styling along with your AdSense code to center them, float them, place 2 ads side by side, etc.
It’s awesome.
Now, when you’re writing or editing your posts, wherever you type in [ads], it will show the AdSense code and whatever styling you applied to it.

7. My Favorite Ad Position: Under 1st Paragraph

My best performing ad position is usually the large rectangle or regular 300×250 ad block placed right under the first paragraph of the post or page.
From my own testing, these performed better than floating it to the right of the first paragraph or having it right under the title.

Here’s a simple function you can add to your functions.php file. It will add in your AdSense code right after “x” amount of paragraphs. For me, I choose 1 to put it right after the first paragraph, but you can choose any number you want.
Here’s how to do it:
1. Go into your Word Press editor and open the functions.php file.
2. Copy and paste this in:

Don’t forget to delete the line that says ERASE-THIS-PART-AND-PASTE-IN-YOUR-ADSENSE-CODE-HERE and paste in your AdSense code.
Just like the first one, you can also apply any styling you want to it.

8. Control Your Sidebar Ads Depending on What Page You’re on

Maybe a sidebar ad performs well on the homepage and archive pages, but not in your individual posts. Well, this can easily be fixed with a free plugin called Display Widgets.

I use it for almost all of my AdSense sites because sidebar ads don’t perform the same on every page of the site.
Simply install and activate the plugin. After that, just go into the Word Press Widgets section of your admin and you can control each individual widget and on which pages it’s hidden and which pages it’s shown.

Note: If you select “Show on Selected Pages” it will hide it on every page BUT the ones you select. If you select “Hide on Selected Pages “it will show it on every page BUT hide it from the ones you select. You don’t have to configure this for every single one of your widgets, only the ones you want to control. If you don’t touch it, it will just go with your theme’s default settings.

Conclusion

As you learned from these AdSense tips, there are a lot of things you can do to increase revenue off of your existing traffic.

If you’re serious about your site (i.e. it’s making you a lot of money and you want to squeeze every penny out of it) then a one-position-fits-all ad layout isn’t the best option. You may be leaving a lot of money on the table by just installing a plugin that lays out the ads at the top and bottom of every post.
While a lot of things with AdSense are out of your control, you can use these AdSense optimization tips to experiment with your own site.



Best Tips to Increase Your AdSense CTR (Click Through Rate) and CPC (Cost Per Click) in your blog or website


THE BEST WAYS YOU DON’T KNOW HOW TO EARN MONEY ONLINE


NOW A DAYS YOU ALL CAN SEE THERE ARE MORE WAYS TO EARN MONEY ONLINE AND DEFINITELY YOU ARE ALREADY EARNING ONLINE BUT SEE THIS –ARE YOU USING THIS WAYS


NOW, HERE’S THE GOOD NEWS. THE MAJORITY OF ONLINE REVENUE STRATEGIES AREN’T THAT COMPLICATED. LIKE ANY BUSINESS VENTURE, YOUR ONLINE INCOME TAKES TIME TO GROW. YOU NEED TO BE WILLING TO DEVOTE THE TIME AND ENERGY REQUIRED TO GET YOUR IDEA OFF THE GROUND, AND YOU NEED GRIT TO STICK WITH IT EVEN IF YOUR JOURNEY IS SLOW WHEN YOU FIRST START OUT.


GOOGLE ADSENSE


IF YOU'VE VISITED ANY WEBSITE, YOU'VE SEEN GOOGLE ADS. THESE ADS ARE EVERYWHERE, AND FOR GOOD REASON. NOT ONLY ARE THEY EASY TO SET UP ON ANY BASIC WEBSITE, BUT THEY CAN BE LUCRATIVE ONCE YOUR WEBSITE STARTS BRINGING IN A STEADY AMOUNT OF TRAFFIC.

ONE OF THE COOL THINGS ABOUT GOOGLE ADSENSE IS THAT IT'S SO EASY TO GET SET UP. IF YOU HAVE A BLOG OR WEBSITE, YOU CAN SIGN UP FOR A FREE GOOGLE ADSENSE ACCOUNT. FROM THERE, GOOGLE WILL GIVE YOU A UNIQUE CODE THAT YOU WILL PASTE ONTO YOUR WEBSITE. GOOGLE TAKES IT FROM THERE, TRACKING YOUR PAGE VIEWS, TRAFFIC, AND EARNINGS ON YOUR BEHALF. THERE IS NO UPKEEP OR MAINTENANCE TO GET THIS THING GOING, WHICH MAKES IT A NO-BRAINER IF YOU HAVE A WEBSITE ALREADY.

HOW MUCH WILL YOU MAKE? I THINK MY BEST MONTH WITH GOOGLE ADSENSE WAS ALMOST $5,000 OVER THE LAST TEN YEARS. THAT AMAZING MONTH BLEW MY MIND SINCE IT WAS ACTUALLY NEAR THE BEGINNING OF MY BLOGGING JOURNEY. WHEN YOU GO FROM MAKING ZERO TO $5,000 IN A MONTH THAT WILL ROCK YOUR WORLD. FOR ME, IT ALSO GOT ME EVEN MORE EXCITED BECAUSE I KNEW THERE WERE OTHER WAYS TO MONETIZE.

AFFILIATE MARKETING


WHETHER YOU HAVE A WEBSITE OR ARE STILL DREAMING UP IDEAS FOR A BLOG, YOU CAN ALSO LOOK INTO AFFILIATE MARKETING. WITH AFFILIATE MARKETING, YOU PARTNER WITH BRANDS AND BUSINESSES WITHIN THE CONTENT OF YOUR WEBSITE. IF YOU MENTION A PRODUCT OR SERVICE, YOU LINK TO THAT PRODUCE OR SERVICE USING A UNIQUE AFFILIATE CODE YOU RECEIVED WHEN YOU SIGNED UP FOR THAT PARTICULAR AFFILIATE PROGRAM. FROM THERE, YOU’LL MAKE MONEY ANY TIME SOMEONE BUYS A PRODUCT OR SERVICE THROUGH YOUR LINK.
GENERALLY SPEAKING, YOU’LL WANT TO PARTNER WITH AFFILIATES THAT ARE RELATED TO YOUR BLOG CONCEPT. SINCE I’M A FINANCIAL ADVISOR, I HAVE FOCUSED A LOT OF MY AFFILIATE ENERGY ON FINANCIAL PRODUCTS LIKE SAVINGS ACCOUNTS, CREDIT CARDS, AND INVESTMENT ACCOUNTS.

IN ADDITION TO SIGNING UP FOR INDIVIDUAL AFFILIATE PROGRAMS, YOU CAN ALSO SIGN UP FOR AN AFFILIATE AD NETWORK THAT OFFERS A TON OF DIFFERENT AFFILIATES IN ONE PLACE. THAT WAY, YOU CAN SEE WHAT WORKS AND WHAT DOESN’T WORK OVER TIME.

IF YOU’RE LOOKING FOR INSPIRATION, MY FRIEND MICHELLE SCHROEDER-GARDNER OF THE WEBSITE MAKING SENSE OF SENSE HAS BECOME THE EXPERT ON ALL THINGS AFFILIATE MARKETING. MICHELLE EARNS MORE THAN $100,000 PER MONTH FROM HER BLOG AND THE BULK OF HER INCOME COMES FROM AFFILIATE SALES. MICHELLE HAS HAD SO MUCH SUCCESS WITH AFFILIATE MARKETING THAT SHE EVEN HAS HER OWN COURSE CALLED MAKING SENSE OF AFFILIATE 

MARKETING.

WHILE MICHELLE WORKS WITH A TON OF AFFILIATES IN THE FINANCIAL SERVICES INDUSTRY, ONE OF HER BIGGEST AFFILIATES IS A BLOG HOSTING COMPANY CALLED BLUEHOST. THIS JUST GOES TO SHOW THAT YOU CAN MAKE MONEY WITH NEARLY ANY AFFILIATE COMPANY OR PRODUCT IF YOU KNOW YOUR AUDIENCE AND BUILD UP ENOUGH TRAFFIC TO CREATE SALES.

CONSULTING


ANOTHER WAY TO MAKE MONEY ONLINE IS VIA CONSULTING. IF YOU’RE AN EXPERT IN ANY FIELD, YOU COULD POTENTIALLY FIND PEOPLE WILLING TO PAY YOU TO COUNSEL THEM ON THEIR PERSONAL OR BUSINESS GOALS. YOU MIGHT THINK YOU’RE NOT IMPORTANT ENOUGH TO CONSULT FOR BIG COMPANIES, BUT YOU COULD BE SURPRISED AT THE TYPES OF EXPERTISE PEOPLE WILL PAY FOR.
MY COLLEAGUE ROBERT FARRINGTON OF THE COLLEGE INVESTOR IS A GOOD EXAMPLE OF SOMEONE WHO CONSULTED ONLINE ON THE SIDE IN AN UNLIKELY INDUSTRY. ROBERT TOLD ME THAT, AFTER HE HAD BEEN BLOGGING FOR A FEW YEARS, A COUPLE OF BRANDS REACHED OUT TO HIM TO ASK HIM FOR HELP WITH SOCIAL MEDIA AND ONLINE MARKETING.

ROBERT SAID HE DID AN AVERAGE OF 4-6 OF THESE GIGS PER YEAR FOR A WHILE DEPENDING ON HIS SCHEDULE AND THE WORK INVOLVED. THE BEST PART IS, HE CHARGED A FLAT RATE THAT USUALLY WORKED OUT TO AROUND $100 PER HOUR. AND REMEMBER, THIS WAS PAY HE WAS EARNING TO ADVISE PEOPLE ON THE BEST WAYS TO USE SOCIAL MEDIA TOOLS LIKE FACEBOOK AND PINTEREST TO GROW THEIR BRANDS.

IF YOU WANT TO START CONSULTING BUT AREN’T SURE WHAT STEPS TO TAKE NEXT, YOU CAN ALSO SET UP A FREE ACCOUNT THROUGH CLARITY.FM. THIS WEBSITE LETS ANYONE WHO WANTS TO OFFER CONSULTING SET UP A FREE PROFILE. ONCE YOUR PROFILE IS SET UP, PEOPLE WILL FIND YOU AND BOOK A SESSION YOU’LL GET PAID FOR.

ONLINE COURSES


IF YOU HAVE ANY SKILL YOU CAN TEACH OTHERS, IT’S ALSO POSSIBLE TO SET UP AN ONLINE COURSE YOU CAN MARKET ONLINE. YOU CAN FIND ONLINE COURSES THAT TEACH ANYTHING FROM COOKING TO MARKETING OR EVEN FREELANCE WRITING. HECK, I EVEN OFFER MY OWN COURSE FOR FINANCIAL ADVISORS WHO WANT TO TAKE THEIR BUSINESSES ONLINE— THE ONLINE ADVISOR GROWTH FORMULA.  
LAST YEAR, I PROFILED MY FRIEND JOSEPH MICHAEL OF EASY COURSE CREATION. MICHAEL OFFERS SEVERAL DIFFERENT COURSES, INCLUDING COURSES ON WRITING SOFTWARE CALLED “SCRIVENER.” OVER THE YEARS, MICHAEL HAS EARNED SIX FIGURES OR MORE ANNUALLY SELLING COURSES THAT HELP PEOPLE ACHIEVE THE KIND OF SUCCESS HE HAS EARNED.

MOST PEOPLE SET UP THEIR ONLINE COURSE THROUGH A PLATFORM LIKE TEACHABLE.COM. WITH TEACHABLE, YOU CAN UPLOAD YOUR COURSE MATERIALS AND USE THE PLATFORM TO MANAGE CUSTOMERS AND ACCEPT PAYMENTS.

FREELANCE WRITING


IF YOU HAVE WRITING SKILLS AND CREATIVE TALENT, IT’S ALSO POSSIBLE TO GET PAID TO CREATE ONLINE CONTENT. I DON’T DO THIS AS MUCH AS I USED TO, BUT I AM VERY AWARE OF HOW VIABLE THIS INCOME STREAM IS.
ONE BLOGGER I KNOW, HOLLY JOHNSON, ACTUALLY MAKES OVER $200,000 PER YEAR CREATING CONTENT FOR OTHER WEBSITES. AND ACTUALLY, THAT’S ON TOP OF THE SIX FIGURES SHE EARNS WITH HER BLOG, CLUB THRIFTY.
HOLLY TOLD ME SHE STARTED WRITING CONTENT IN 2011. AT THE TIME, SHE STILL WORKED A FULL-TIME JOB BUT CREATED CONTENT ONLINE PART-TIME TO SUPPLEMENT HER INCOME. OVER TIME, SHE WAS ABLE TO DOUBLE AND TRIPLE HER RATES UNTIL SHE COULD QUIT HER FULL-TIME JOB TO WRITE. THESE DAYS, SHE MAKES BANK AS A FREELANCE WRITER AND TEACHES OTHERS TO DO THE SAME VIA HER ONLINE COURSE, EARN MORE WRITING.
ACCORDING TO JOHNSON, THE KEY TO MAKING IT AS A FREELANCE WRITER IS FIGURING OUT A NICHE, NETWORKING WITH PEOPLE WHO MIGHT HIRE YOU, AND DELIVERING HIGH QUALITY CONTENT 100 PERCENT OF THE TIME. WHILE THERE ARE A TON OF WRITING JOB BOARDS TO HELP YOU GET STARTED, SHE SAYS IT’S FAIRLY EASY TO FIND STARTER WRITING JOBS ON WEBSITES LIKE UPWORK.COM.

SPONSORED POSTS


IF YOU HAVE A WEBSITE OR A LARGE SOCIAL MEDIA FOLLOWING, YOU CAN ALSO MAKE MONEY BY PURSUING SPONSORED POSTS AND ADS. BUT, HOW DOES THIS WORK? BASICALLY, COMPANIES ARE WILLING TO PAY BLOGGERS AND SOCIAL MEDIA INFLUENCERS TO PROMOTE THEIR PRODUCTS AND SERVICES. IF YOU HAVE A PLATFORM, BE IT A BLOG OR A HUGE INSTAGRAM FOLLOWING, YOU CAN CASH IN.
THE FIRST TIME I GOT A SPONSORED POST FOR GOOD FINANCIAL CENTS, I WAS TOTALLY BLOWN AWAY. I THINK I GOT PAID ONLY $100, BUT THAT WAS A LOT OF MONEY TO ME AT THE TIME. LATER ON, HOWEVER, I REALIZED COMPANIES THAT WANTED A SPONSORED POST REALLY JUST WANTED A LINK FROM MY WEBSITE TO THEIR OWN SITE. FOR THAT REASON, I STARTED INCREASING MY RATES.
THESE DAYS, I CHARGE AROUND $4,500 FOR A SPONSORED POST. PLUS, I CLEARLY MARK ALL SPONSORED CONTENT AS AN #AD TO STAY IN COMPLIANCE WITH GOOGLE’S TERMS AND CONDITIONS. I ALSO ONLY PROMOTE COMPANIES I USE OR BELIEVE IN.

BUT, I ALSO KNOW BLOGGERS THAT GET $20,000 FOR A SPONSORED POST. THAT’S PRETTY CRAZY, BUT IT JUST GOES TO SHOW WHAT IS POSSIBLE.

KEEP IN MIND THOUGH, YOU DON’T NEED A WEBSITE TO DO SPONSORED CONTENT SINCE YOU CAN ALSO GET PAID IF YOU HAVE A LOT OF SOCIAL MEDIA FOLLOWERS. MY WIFE HAS A PRETTY BIG INSTAGRAM FOLLOWING, AND SHE GETS ALL KINDS OF SPONSORSHIPS. NOT ONLY DOES SHE GET PAID IN CASH, BUT WE GET A LOT OF FREE STUFF, TOO. WE’VE RECEIVED FREE RUGS, FREE LIGHTS, AND FREE CARPET CLEANERS. SHE ONLY PROMOTES THINGS SHE LOVES THOUGH, SO THIS STRATEGY WORKS REALLY WELL FOR HER.

YOUTUBE


YOUTUBE IS ANOTHER PLATFORM THAT HAS MADE IT POSSIBLE FOR PEOPLE TO EARN MONEY ONLINE. THERE ARE A TON OF YOUTUBE CHANNELS OUT THERE ON ANY TOPIC IF YOU CAN THINK OF, AND MOST OF THE PEOPLE WITH A BIG FOLLOWING ARE EARNING SOME MONEY IN EXCHANGE FOR THEIR VIDEOS AND TIME.
MARINE OFFICER TURNED MEN'S FASHION EXPERT, ANTONIO CENTENO HAS BUILT A MILLION DOLLAR BUSINESS FROM HIS YOUTUBE CHANNEL, REAL MEN REAL STYLE.


THERE ARE A RIDICULOUS NUMBER OF WAYS TO MAKE MONEY ONLINE AND THE ONES I’VE COVERED HERE ARE JUST THE TIP OF THE ICEBERG. IF YOU HAVE TIME, A PASSION FOR ALMOST ANYTHING, AND AT LEAST SOME CREATIVE SKILL, YOU MAY BE ABLE TO BUILD AN ONLINE INCOME STREAM — OR SEVERAL — IF YOU GIVE IT ENOUGH TIME.
BUT, DON’T JUST TAKE MY WORD FOR IT. IF YOU LOOK ONLINE, YOU’LL FIND THOUSANDS OF SUCCESS STORIES YOU CAN USE FOR INSPIRATION.
ONE DAY YOU COULD EVEN CREATE A SUCCESS STORY OF YOUR OWN. BUT YOU’LL NEVER KNOW UNLESS YOU TRY.



THE BEST WAYS YOU DON’T KNOW HOW TO EARN MONEY ONLINE


WHAT IS SMART PRICING IN GOOGLE ADSENSE AND HOW TO AVOID IT FOR GETTING HIGH CPC

SMART PRICING IS GOOGLE'S ATTEMPT TO PROTECT ADVERTISERS THROUGH THEIR GOOGLE ADWORDS PROGRAM WHICH WILL AUTOMATICALLY LOWER THE CPC (COST PER CLICK) OF AN ADSENSE AD IF GOOGLE THINK THE PUBLISHER GIVES LOW CONVERSION RATE FOR THE GOOGLE ADWORDS ADVERTISERS.

THIS MEANS THAT IF AN ADWORDS ADVERTISER BIDS $1 ON A KEYWORD, YOU AS AN ADSENSE PUBLISHER MIGHT GET A LOT LESS THAN THAT $1 PER CLICK.

IF YOU THINK YOU ARE EARNING TOO LITTLE PER CLICKS, YOU MIGHT BE SMART-PRICED TOO. YOU MAY WANT TO REVIEW THE FOLLOWING SUGGESTIONS TO FIX THIS SITUATION.
CREATE HIGH QUALITY WEBSITE

SMART PRICING GENERALLY AFFECTS LOW QUALITY SITES AS THEY DON'T NORMALLY ATTRACT QUALITY TRAFFIC WHICH IN TURN DOESN'T GIVE GOOD CONVERSION TO THE ADVERTISERS. THIS IS NORMALLY TRUE FOR SITES ON VIDEO, GAMES OR WALLPAPER SITES. YOU HAVE THE OPTION TO EITHER IMPROVE THE QUALITY OF YOUR SITE (OR ATTRACT QUALITY VISITORS), OR CHANGE TO A NEW NICHE ALTOGETHER.
SEPARATE ADSENSE ACCOUNT

IF YOU'RE RUNNING MULTIPLE SITES, AND ONE OF THEM IS CAUSING YOU TO BE SMART-PRICED, CONSIDER USING SEPARATE ADSENSE ACCOUNT FOR THE LOW QUALITY SITE. THIS IS BECAUSE SMART PRICING AFFECTS YOUR ENTIRE ACCOUNT, AND NOT JUST SITE-SPECIFIC.
REVIEW AD IMPLEMENTATION

IF YOUR SITE HAS A NUMBER OF AD UNITS PLACED ALL OVER YOUR SITES, YOU MIGHT WANT TO REDUCE IT A BIT. THIS IS TO MAKE SURE THERE ARE LESS ACCIDENTAL CLICKS FROM YOUR SITE'S VISITORS WHICH DOESN'T GIVE GOOD CONVERSION RATE FOR THE ADVERTISERS.
CONSIDER OTHER ADVERTISING OPTIONS

IF THERE'S NOTHING YOU CAN DO ABOUT YOUR SITE, OR YOU JUST DON'T WANT TO, YOU CAN JUST OPT FOR OTHER ADVERTISING OPTIONS SUCH AS CHITIKA OR NUFFNANG. 
YOU CAN ALSO MONETIZE YOUR SITE USING AFFILIATE PROGRAMS.


WHAT IS SMART PRICING IN GOOGLE ADSENSE AND HOW TO AVOID IT FOR GETTING HIGH CPC


 LINK YOUR ADSENSE ACCOUNT WITH GOOGLE ANALYTICS FOR HIGHER CPC RATES

YES, THIS IS THE LATEST SIMPLE TRICK I APPLIED LAST MONTH AND GOT AN INCREASED CPC RATESREFLECTED IN MY ADSENSE PERFORMANCE REPORT. IN GOOGLE ANALYTICS ADSENSE REPORT YOU WILL FIND THE PARTICULAR WEBPAGE WHICH GETS MORE CLICKS APART FROM THE SOURCES GENERATING MORE REVENUE FOR YOUR SITE.
THAT MEANS YOU MAY FILTER THE REPORT TO FIND OUT WHICH WEBPAGE HAVE GREATER CPC RATES IN COMPARE TO OTHERS USING MS EXCEL. THUS, YOU HAVE TO WRITE MORE CONTENTS RELATED TO THAT PARTICULAR WEBPAGE TOPIC WHICH HAS HIGHER CPC RATES. HOWEVER, IF YOU ARE NOT FAMILIAR WITH MS-EXCEL THEN HIRE ME AT A REASONABLE COST.

LINK YOUR ADSENSE ACCOUNT WITH GOOGLE ANALYTICS FOR HIGHER CPC RATES


CREATE CUSTOM CHANNEL FOR AD UNITS TO INCREASE CPC RATES


THIS IS ONE OF MY PREFERRED TIPS TO INCREASE MY ADSENSE CPC. THE MAIN REASON BEHIND CREATING CUSTOM CHANNEL IS TO GET MORE TARGETED ADS FOR THE WEBPAGE OF YOUR SITES/BLOGS. MORE TARGETED ADS MEANS MORE BIDDERS/ADVERTISERS RESULTING MORE AMOUNT OF MONEY THEY HAVE TO BUDGET FOR PAYING COST-PER-CLICK BY THEM FOR APPEARING ON PARTICULAR A WEBPAGE.

CREATE CUSTOM CHANNEL FOR AD UNITS TO INCREASE CPC RATES


ENABLE BOTH IMAGE AND TEXT ADS TYPES TO GET HIGH CPC RATES


GENERALLY, THERE ARE FIVE TYPES OF ADSENSE ADS VIZ. TEXT, IMAGE, ANIMATED IMAGE, RICH MEDIA AND FLASH. ALL THOSE AD TYPES ARE CATEGORIZED INTO TWO TYPES ONE IS TEXT ADS AND ANOTHER IS DISPLAY ADS.

I STRONGLY, RECOMMEND ALL OF YOU TO ENABLE BOTH TEXT & DISPLAY ADS TYPES FOR YOUR ALL ADSENSE AD UNITS. IT WILL INCREASE THE NUMBER OF ADVERTISERS TO YOUR SITE ENSUING HIGHER CPC RATES FOR THEM.

ENABLE BOTH IMAGE AND TEXT ADS TYPES TO GET HIGH CPC RATES


USE HIGHER PERFORMING AD FORMAT TO BOOST CPC RATES


WE ALWAYS CONFUSE ABOUT THE AD SIZES TO BE USED ON OUR BLOG/SITE SO THAT WE GET INCREASED ADSENSE REVENUE. ACTUALLY, IT DEPENDS ON YOUR WEBSITE LAYOUT AND AD SLOTS YOU HAVE ALREADY CREATED FOR SHOWING ADSENSE ADS. BUT, I WILL RECOMMEND ALL OF YOU TO USE LEADERBOARD (728 X 90), MEDIUM (300 X 250) AND LARGE (336 X 280) RECTANGLE, LARGE SKYSCRAPER (300 X 600) AND FOR MOBILE WEBPAGE USE MOBILE BANNER (320×50).

HOWEVER, IF YOU ARE USING RESPONSIVE TEMPLATE/THEME FOR YOUR SITE OR BLOGGER BLOG THEN YOU MAY TRY FOR RESPONSIVE ADSENSE AD FORMAT WHICH FITS FOR ALL AD SPACES ON YOUR WEBPAGE IRRESPECTIVE OF YOUR VISITOR’S DEVICE.

USE HIGHER PERFORMING AD FORMAT TO BOOST CPC RATES


 SHOW ADSENSE ADS IN THE RIGHT PLACE TO INCREASE CPC RATES


WELL! IT IS VERY DIFFICULT TO FIND OUT WHICH PLACE TO BE USED FOR DISPLAYING ADSENSE ADS THAT RESULT HIGHER CPC. I OPINES THAT YOU SHOULD PLACE AT LEAST ONE ADSENSE AD UNIT CODES ABOVE THE FOLD AND SECOND ONE JUST AFTER/BELOW THE POST/ARTICLES END AND LAST ONE EITHER ON SIDEBAR OR FOOTER. PLEASE NOTE THAT YOU SHOULD NEVER PLACE YOUR ALL THREE AD UNIT CODE IN ONE PLACE.

SHOW ADSENSE ADS IN THE RIGHT PLACE TO INCREASE CPC RATES


USE ONLY ONE ADVERTISING NETWORK TO INCREASE CPC RATES


THERE ARE MANY ONLINE ADVERTISING NETWORKS LIKE YAHOO! BING NETWORK CONTEXTUAL ADS PROGRAM POWERED BY MEDIA.NET, INFOLINKS, CLICKSOR, BUYSELL ADS ETC. BUT, YOU SHOULD AVOID OTHER ADVERTISING NETWORKS FOR BETTER ADSENSE CPC RATES. 

THIS IS BECAUSE, ADVERTISERS CHOOSE THE NETWORK WHICH COSTS LESS FOR THEM TO APPEAR ON YOUR SITE.

USE ONLY ONE ADVERTISING NETWORK TO INCREASE CPC RATES


VISITORS LOCATION AND CPC RATES


IN MY OPINION THE CPC RATES ALSO DEPENDS ON THE LOCATION OF YOUR SITE USERS. AS ADSENSE SHOWS THE ADS THAT ARE RELATED TO THE USERS I.E. RELEVANT ADS SHALL COME FROM THE ADVERTISERS LOCATED IN THEIR COUNTRY. AND AFTER ANALYSIS OF MY CPC RATES FOR LAST ONE YEAR I MAY CONCLUDE THAT ADVERTISERS COMING FROM COUNTRIES LIKE UNITED STATES, CANADA, GERMANY, AUSTRALIA, NETHERLANDS, SAUDI ARABIA, UNITED KINGDOM, SPAIN, ALBANIA AND IRAQ ARE PAYING MORE FOR A SINGLE CLICK IN COMPARE TO OTHER COUNTRIES LIKE THAILAND, BANGLADESH, COLOMBIA, FRANCE, TANZANIA, TURKEY, PAKISTAN, SRI LANKA, NEPAL AND INDIA.

VISITORS LOCATION AND CPC RATES


CHANGE THE LAYOUT OF YOUR SITE TO INCREASE CPC RATES

EVERY WEBSITE OWNER WANTS TO BUILD A SITE WHICH LOOKS TOTALLY DIFFERENT FROM OTHER SITE I.E. THE BLOG/SITE SHOULD BE UNIQUE. FURTHER, THEY ALSO ALLOT DIFFERENT SLOT FOR THE ADSENSE ADS IN ACCORDANCE WITH THEIR OWN PREFERRED SPACE. MANY OF THEM GET CONFUSED WHAT SHOULD BE THE LAYOUT OF THEIR BLOG THAT FITS FOR GOOGLE ADSENSE. GOOGLE ADSENSE HAS PROVIDED A STANDARD LAYOUT FOR SHOWING ADVERTISEMENTS AND THEREFORE YOU MAY CHANGE THE LAYOUT OF YOUR SITE ACCORDINGLY.
ACCORDING TO BEST PRACTICE FOR AD PLACEMENT AS PRESCRIBED BY ADSENSE, THE SITE LAYOUTS THAT HIGHLIGHT CONTENT SHALL BE REGARDED AS GOOD EXAMPLE RATHER THE SITE LAYOUT THAT PUSHES CONTENT BELOW THE FOLD. THUS, YOU SHOULD NOT PLACE YOUR ALL THREE ADSENSE ADS ABOVE THE FOLD. THIS PRACTICE MAY INCREASE CPC RATES FOR ADS THAT HAS BEEN PLACED CLOSE TO THE CONTENT THAT YOUR SITE VISITORS/USERS ARE INTERESTED IN.

CHANGE THE LAYOUT OF YOUR SITE TO INCREASE CPC RATES


NICHES AND KEYWORDS THAT AFFECTS CPC RATES

YOU CAN’T IGNORE THE FACT THAT GOOGLE ADSENSE IS MAINLY FOR CONTENT ADS AND THEREFORE THE NICHE AND TOPICS OF YOUR SITE MAY IMPACT ON THE CPC RATES OF ADSENSE ADS. DON’T WORRY YOU NEED NOT SEARCH FOR AND BUY THE HIGHEST PAYING KEYWORDS. 

JUST VISIT YOUR GOOGLE ANALYTICS ACCOUNT WHICH HAS BEEN LINKED FROM YOUR GOOGLE ADSENSE ACCOUNT AND UNDER ACQUISITION MENU CLICK ON KEYWORD TO SEE THE ORGANIC KEYWORDS USED BY USERS TO REACH YOUR BLOG/SITE. 

NOW, YOU MAY FILTER THE HIGHEST CPC KEYWORDS AFTER EXPORTING ALL KEYWORD REPORT TO MS-EXCEL DOCUMENT.

NICHES AND KEYWORDS THAT AFFECTS CPC RATES

WRITE QUALITY CONTENTS TO BOOST CPC RATES


SUPPOSE A SITE HAVING LOTS OF POSTS AND MANY VISITORS BUT THEY ARE GETTING LOWEST CPC RATES FOR THEIR ADSENSE ADS IN COMPARE TO OTHER SITE WHICH HAS NOT SO MUCH VISITORS AND WEBPAGES. THE REASON BEHIND LOWEST CPC IS THAT THE FIRST SITE IS DOING COPY PASTE CONTENTS FROM OTHER BLOG/SITE RATHER THEIR OWN ORIGINAL/CREATIVE CONTENTS.

ACTUALLY, WHENEVER YOU ARE POSTING YOUR ARTICLE OR CONTENTS ONLINE THEY ARE CRAWLED BY SEARCH ENGINE LIKE GOOGLE, BING/YAHOO AND ASK ETC. AND LATER ON SOMEONE HAS JUST COPY THE CONTENTS FROM THE ORIGINAL SOURCE WITHOUT GIVING A CREDIT TO THEM.

ACCORDINGLY, MOST OF SEARCH ENGINES DOES NOT EITHER PREFER TO INDEX THEIR CONTENTS OR IT MAY BE REGARDED AS LOW QUALITY CONTENTS.

AND AS AN ADVERTISER WHY SHOULD YOU BID FOR THE DUPLICATE CONTENTS THEREFORE IT CAUSES LOWEST CPC RATES FOR THE ADSENSE PUBLISHERS. HENCE, TRY TO GIVE YOUR BEST FOR WRITING ORIGINAL AND QUALITY CONTENTS FOR YOUR BLOG/SITE SO THAT ADVERTISERS BIDS FOR GETTING AN AD SLOT ON YOUR WEBPAGE BY PAYING HIGHEST CPC RATES.


WRITE QUALITY CONTENTS TO BOOST CPC RATES


USE RESPONSIVE TEMPLATE/THEME TO INCREASE CPC RATES


YES, YOU HAVE TO ACCEPT THE FACTS THAT NOW-A-DAYS MOST OF INTERNET USERS USES THEIR MOBILE/CELL/SMART PHONES AND TABS INSTEAD OF PC (PERSONAL COMPUTER) FOR SEARCHING AND BROWSING THE THINGS THEY ARE INTERESTED IN. AND AS WE KNOW THAT MORE USERS MORE AD IMPRESSIONS THAT RESULTS PAYING HIGH CPC RATES. THEREFORE, YOU SHOULD USE RESPONSIVE TEMPLATE FOR YOUR BLOG OR WEBSITE.


USE RESPONSIVE TEMPLATE/THEME TO INCREASE CPC RATES


REALLY, CPC RATES DEPENDS ON YOUR SITE DOMAIN NAME

DOMAIN NAME OF A SITE IS ONE OF THE KEY FACTORS UPON WHICH CPC RATES MAY DEPENDS. 
THIS IS BECAUSE DOMAIN NAME TELLS THE ABOUT THE CONTENTS OF YOUR WEBSITE. SO, PLEASE CHOOSE DOMAIN NAME WISELY THAT RELATES YOUR SITE CONTENTS AND KEYWORDS. HOWEVER, IT DOES NOT AFFECT CPC RATES SO MUCH AS COMPARED TO OTHER FACTORS LIKE QUALITY CONTENTS AND NICHE OF YOUR SITE.


REALLY, CPC RATES DEPENDS ON YOUR SITE DOMAIN NAME


IMPROVING YOUR ADSENSE CTR FOR HIGHER ONLINE INCOME


WE HAVE EXPLAINED THAT YOUR ADSENSE CLICK THROUGH RATE (CTR) IS THE PERCENTAGE OF VISITORS TO YOUR PAGE THAT CLICK ON AN ADSENSE ADVERT. SO, IF YOU HAVE 20,000 VISITORS EACH MONTH, AND YOU GET 40 CLICKS ON ADSENSE ADS, YOUR CTR IS 0.2% IF YOU GET 500 CLICKS ON ADS, YOUR CTR IS 2.5%. IRRESPECTIVE OF THE CPC, YOU WANT YOUR CTR TO BE AS HIGH AS POSSIBLE.

WE PROVIDED SOME INCOME EXAMPLES AT THE BEGINNING OF THIS BLOG POST, AND HERE ARE SOME MORE. IF THE AVERAGE CPC PAID BY GOOGLE TO YOU IS 40C, THEN THE ABOVE EXAMPLES WOULD GIVE YOU A MONTHLY INCOME OF $16 AND $200. IF YOU CAN INCREASE YOUR CPC TO 80C, THEN YOU EARN $32 TO $400 EACH MONTH. THE GREATER YOUR CTR THE BETTER FOR YOU – YOU HAVE MORE CONTROL OVER THIS WITH AD PLACEMENT THAN YOU HAVE OVER CPC!

SOME PEOPLE MAKE THOUSANDS EVERY MONTH USING ADSENSE ON MULTIPLE SITES. HOWEVER, EVEN WITH ONE BLOG, YOU HAVE NO REASON NOT TO MAXIMIZE YOUR INCOME BY USING SOME BASIC COMMON SENSE: PLACE YOUR ADSENSE ADS ON THOSE AREAS OF YOUR WEBSITE OR BLOG ON WHICH PEOPLE TEND TO SPEND MOST TIME.



IMPROVING YOUR ADSENSE CTR FOR HIGHER ONLINE INCOME


WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS


YOU CAN ONLY SHOW ONE IMAGE OR VIDEO ADVERT AT A TIME – YOU CANNOT DISPLAY A ROW OF IMAGE ADS AS YOU CAN TEXT ADS. THIS FOCUSES YOUR VISITOR’S ATTENTION ON ONE ADVERT. THE MORE POPULAR ADVERTISERS, MANUFACTURERS AND SERVICE PROVIDERS LIKE TO PROMOTE THEIR BRAND. THIS MEANS A LOGO OR SOME OTHER IMAGE THAT THEY INCLUDE IN THEIR ADSENSE ADVERTISING.

IT ALSO MEANS THAT THEY ARE MORE LIKELY TO CREATE VIDEOS TO PROMOTE THEIR BUSINESSES. SUCH ADVERTS TEND TO PAY MORE PER CLICK THAN SIMPLE TEXT ADS – BUT ONLY IF THE VIDEO CONTENT MATCHES WELL WITH THE CONTENT OF YOUR PAGE.


WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS


TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC

cpc

YOU CAN SET UP YOUR TESTS USING ADSENSE CHANNELS. YOU CAN CREATE CUSTOM CHANNELS TO ESTABLISH THE CPC AND CTR OF INDIVIDUAL AD BLOCKS. MEASURE THE PERFORMANCE OF EACH CHANNEL OVER A PERIOD OF 2-4 WEEKS AND THEN DESIGN YOUR ADSENSE STRATEGY ON THE RESULTS. CHANNELS CAN BE CREATED FOR INDIVIDUAL ADVERTS OR AD BLOCKS.

THIS ENABLES YOU TO DELETE ANY LOW-PERFORMING BLOCKS, OR TO CHANGE THEIR POSITION ON YOUR PAGE. GOOGLE MAY PROVIDE THE HIGHEST-PAYING ADSENSE ADVERTS TO THOSE ADVERTS THAT PERFORM BEST. THAT IS BECAUSE THESE ADVERTISERS ARE PAYING FOR MAXIMUM EXPOSURE. A TOP BID FOR A SPECIFIC KEYWORD NOT ONLY GET YOU TOP OF PAGE#1 OF GOOGLE SERPS FOR THAT KEYWORD, BUT ALSO EXPOSURE ON THE TOP PERFORMING AD BLOCKS ON THE TOP PERFORMING WEB PAGES.

CUSTOM CHANNELS ENABLE YOU TO ESTABLISH THE CTR AND CPC OF EACH OF YOUR INDIVIDUAL AD BLOCKS OR EVEN INDIVIDUAL ADVERTS. YOU CAN ESTABLISH WHETHER A SINGLE BANNER ADVERT PAYS MORE THAN THE COMBINED INCOME FROM EACH ADVERT IN A 4-AD BLOCK IN THE SAME POSITION ON YOUR PAGE. YOU CAN ALSO SET UP CHANNELS TO COMPARE ADVERT SIZES.

TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC


HOW TO UNDERSTAND ADSENSE CPC OR COST PER CLICK


THE TERM CPC OR ‘COST PER CLICK.’ IF YOU ARE USING GOOGLE ADSENSE ON YOUR WEB PAGES THEN YOU WILL KNOW THAT THESE ARE ADVERTS FROM GOOGLE’S ADWORDS ADVERTISING PROGRAM. ADVERTISERS USING THE ADWORDS PROGRAM PAY GOOGLE FOR EVERY CLICK MADE ON THEIR ADVERTS.

WHEN YOU PLACE ADSENSE BLOCKS ON YOUR WEB PAGES AND BLOGS, YOU GET PAID A PERCENTAGE OF WHAT ADVERTISERS PAY GOOGLE. CURRENTLY THIS IS 68% OF THE BID PRICE FOR THAT ADVERT. SO IF SOMEBODY IS PAYING GOOGLE $2 FOR EVERY CLICK ON A SPECIFIC ADVERT FOR A SPECIFIC KEYWORD, THEN YOU GET $1.36 EVERY TIME A VISITOR TO YOUR SITE CLICKS ON THAT ADVERT IF GOOGLE HAS PLACED IT ON YOUR PAGE.

WHAT YOU HAVE TO DO IS TO DO YOUR BEST TO MAXIMIZE THE CPC PRICE, SO THAT THE ADVERTS ON YOUR WEB PAGES AND BLOG POSTS MAKE YOU MOST MONEY EVERY TIME A VISITOR CLICKS ON THEM. THIS INVOLVES GETTING GOOGLE TO PLACE THE HIGHEST POSSIBLE VALUE ADVERTS ON YOUR PAGES. YOU CANNOT DECIDE THE PPC OF THE PUBLISHED ADS YOURSELF – GOOGLE DECIDES THAT BASED ON SEVERAL ASPECTS OF YOUR WEB PAGE/BLOG PAGE/BLOG POST.

THERE ARE TWO FACTORS INVOLVED HERE: THE CPC AND CTR (CLICK THROUGH RATE) – THE LATTER IS THE RATIO OF VISITORS WHO ACTUALLY CLICK ON AN ADVERT RATHER THAN JUST READ THE PAGE CONTENT AND IGNORE THE ADS. A HIGH CTR IS OFTEN BETTER THAN A HIGH CPC.

THUS, IF YOU GET A CTR OF 2% WITH ADVERTS WITH A CPC OF $0.75 (2 VISITORS IN EACH 100 CLICK ON AN ADVERT), THEN THAT IS BETTER THAN A CTR OF 1% WITH ADVERTS WITH A CPC OF $1.20. WITH THE FORMER, EACH 1,000 VISITS WILL MAKE YOU $10.20 (68% OF $15) WHILE WITH THE LATTER YOU WOULD MAKE ONLY $8.16. SO CTR MATTERS, NOT JUST EARNINGS PER CLICK. IT’S HOW MANY THAT CLICKS THAT OFTEN MAKES YOUR MONEY, NOT ALWAYS THE COST OF EACH CLICK.

THESE ARE EXAMPLES ONLY, AND YOUR INCOME PER 1,000 VISITORS WILL DEPEND UPON THE RELEVANCE OF THE ADSENSE ADS TO YOUR VISITORS AND WHERE THE ADVERTS ARE SITUATED ON YOUR SITE. THERE IS ALSO A LOT YOU CAN DO TO IMPROVE CTR, BUT LET’S FIRST FOCUS ON HOW YOU CAN ATTRACT THE BEST PAYING ADVERTS: THOSE WITH THE HIGHEST CPC.


HOW TO UNDERSTAND ADSENSE CPC OR COST PER CLICK


TIPS TO DO YOUR RESEARCH NICHE FOR THE BLOG OR WEB


THINK ABOUT THE BEST TOPIC ON WHICH WE ARE GOING TO WRITE AND WE ARE CAPABLE TO WRITE MORE AND MORE.

THE BEST TIP ON HOW TO INCREASE ADSENSE CPC IS EQUALLY IMPORTANT. YOU MUST RESEARCH YOUR NICHE FOR THE HIGHEST PAYING KEYWORDS. THE WAY ADWORDS OPERATES IS THAT ADVERTISERS BID FOR KEYWORDS. THE MORE THEY PAY-PER-CLICK FOR A SPECIFIC KEYWORD, THE HIGHER IN THE GOOGLE SERPS THEIR ADVERT WILL APPEAR. THE NICHE IS IRRELEVANT – WHAT IS RELEVANT IS WHAT EACH ADVERTISER IS WILLING TO BID TO GET THE #1 OR EVEN A PAGE #1 POSITION FOR THEIR ADVERT ON GOOGLE SERPS FOR THAT KEYWORD.

TAKE WHAT YOU GET

AS STATED EARLIER, YOU CANNOT CHOOSE WHAT ADWORDS ADS YOU WANT TO APPEAR IN YOUR ADSENSE BLOCKS. GOOGLE DECIDES THAT ACCORDING TO THE RELEVANCE OF YOUR PAGE TO THE KEYWORD. YOU MAY BE GIVEN ADVERTS APPEARING ON PAGE #1 OF THE SERPS OR ON PAGE 20. THE ADVERT ON PAGE #1 OBVIOUS COSTS A LOT MORE PER CLICK THAN THAT ON PAGE 20 – SO YOUR 68% SHARE IS LIKEWISE LARGER.

KEYWORD SELECTION

THAT MEANS YOU MUST ALSO FIGURE OUT WHAT KEYWORDS YOU SHOULD USE FOR THE PAGES CONTAINING ADSENSE AND THE SEMANTICS YOU USE ON THE PAGE. GOOGLE USES AN ALGORITHM VERY SIMILAR TO ITS LSI ALGORITHM TO ESTABLISH THE MEANING OF YOUR PAGE. THE ADS IT PLACES ON THAT PAGE OR BLOG POST WILL RELATE TO THE GOOGLE ALGORITHM’S VIEW OF THE CONTENT OF THAT PAGE. IF YOU WISH TO TARGET HIGH-PRICED KEYWORDS, THEN SELECT ONE AND DESIGN THE WHOLE PAGE AROUND THAT.

ADSENSE SEO BASICS

YOUR TITLE TAG AND META DESCRIPTION SHOULD INCLUDE THE TARGETED KEYWORD, AS SHOULD THE H1 HEADER AND AT LEAST ONE H2 HEADING. THE VOCABULARY YOU USE IN YOUR PAGE CONTENT SHOULD RELATE SEMANTICALLY TO THE TARGET KEYWORD, AND YOUR IMAGE ‘ALT’ ATTRIBUTES SHOULD ALSO CONTAIN IT. WHERE ADSENSE IS CONCERNED, CLASSICAL SEO TECHNIQUES DEFINITELY HELP TO ENSURE YOU GET THE HIGHEST CPC ADS INCLUDED ON THE PAGE.

DO YOUR RESEARCH, AND ESTABLISH THE KEYWORDS TARGETED BY THE HIGHER PAYING ADVERTS – HIGHEST ADSENSE CPC. OPTIMIZE YOUR WEB PAGES OR BLOG POSTS FOR THESE KEYWORDS IF YOU WANT TO BE GIVEN THE HIGHEST CPC ADVERTS FOR THEM. HOWEVER, THE CONTENT OF YOUR ENTIRE DOMAIN ALSO MATTERS.



TIPS TO DO YOUR RESEARCH NICHE FOR THE BLOG OR WEB


TIPS TO GET QUALITY TRAFFIC ON YOUR BLOG OR WEBSITE


THIS IS THE BEST TIP ON HOW TO INCREASE ADSENSE CPC. MANY LEAVE IT TILL LAST OR DO NOT EVEN MENTION IT AT ALL. IT IS MY VIEW THAT IF YOUR VISITORS ARE NOT PROPERLY FOCUSED ON YOUR NICHE, THEN THEY WILL NOT CLICK ON ADVERTS APPERTAINING TO IT. YOU MUST MAKE SURE THAT 
YOUR TRAFFIC IS SEEKING WHAT YOU ARE ADVERTISING.

MANY PEOPLE USE ADSENSE ON THEIR SITES IN THE ASSUMPTION THAT GOOGLE WILL PROVIDE RELEVANT ADVERTISING. AS YOU WILL LEARN SHORTLY, THIS IS TRUE. HOWEVER, WHILE YOU MIGHT BELIEVE WRONGLY THAT YOUR CPC WILL NOT CHANGE BECAUSE OF A FAILURE TO ACHIEVE THIS RELEVANCY TO YOUR PAGE, YOUR CTR CERTAINLY WILL. FEW WILL CLICK ON AN ADVERT NOT RELATED TO THE KEYWORD OR PHRASE THEY USED TO GET TO YOUR SITE.

GOOGLE USES MANY METRICS WHEN DECIDING WHAT WEB PAGES GET THE TOP PAYING CLICKS, AND ONE OF THESE IS ALMOST CERTAIN TO BE YOUR CTR FOR THE ADS THEY PROVIDE. THE HIGHER THE CTR FOR A URL, THEN THE HIGHER CPC YOU ARE LIKELY TO GET WHEN YOUR ADSENSE ADS ARE REFRESHED ON THAT PAGE URL.

GOOGLE’S ADSENSE CUSTOMERS ARE THE ADVERTISERS, AND THE COMPANY WILL DO WHATEVER IT CAN TO MAKE SURE THAT THESE PAYING ADVERTISERS GET GOOD VALUE FOR MONEY – OR A GOOD CONVERSION RATE FROM CLICKS. IF YOU DO NOT ATTRACT VISITORS TO A WEB PAGE OR BLOG POST THAT HAVE A STRONG INTEREST IN THE TOPIC OF THE PAGE OR POST, THEN YOUR CTR MIGHT BE LOW. READ OUR PUBLICATION TO INCREASE YOUR BLOG TRAFFIC.

NOT ONLY THAT, BUT SOME OF THESE VISITORS MIGHT CLICK ON ADS JUST TO SEE WHAT THEY ARE – WITH NO INTENTION OF BUYING. GOOGLE’S TOS ARE VERY STRICT WITH ADSENSE, AND YOU COULD FIND YOUR ACCOUNT BEING CANCELLED FOR LIFE IF YOU GET TOO MANY CLICKS ON YOUR SITE THAT NEVER LEAD TO A SALE.

IT IS EXTREMELY IMPORTANT FOR YOUR WEB PAGE TO BE RELEVANT TO A SPECIFIC KEYWORD FOR YOU TO RECEIVE ADS TARGETING THAT KEYWORD, AND ALSO IMPORTANT THAT YOUR VISITORS HAVE A STRONG ENOUGH INTEREST IN THAT TOPIC FOR THEM TO CLICK ON THE ADVERT WITH A SERIOUS VIEW TO PURCHASING A PRODUCT.

OTHERWISE, GOOGLE HAS ITS OWN WAY OF ANALYZING THE PERFORMANCE OF YOUR SITE, AND YOU MAY EXPERIENCE A REDUCTION IN THE HIGHER CPC ADVERTISING ON YOUR PAGES. SO MAKE SURE THAT TRAFFIC COMING TO YOUR BLOG OR WEBSITE IS FOLLOWING LINKS OR DIRECT ADVERTISING THAT PROMOTE YOUR SPECIFIC NICHE.


TIPS TO GET QUALITY TRAFFIC ON YOUR BLOG OR WEBSITE

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